Advice for a street photographer, how to handle a lousy client, and what to do this week

Advice for a street photographer who needed a brand.

I live in a suburb of Phoenix. This is what counts as street photography here.

It’s a happy Monday morning, Subscriber Tribe.

Today we are going to look at how a street photographer can up their game with a focus on branding. Everything is brand, you know. And it goes beyond your logo and color palette (I’m an Autumn). Also some information on how to deal with the most known types of crummy clients. Yeah, they can be a pain, but we have solutions too. And, as with most Mondays, we have a list of things to do to help you get more clients. Do them, and the magic happens. Although, to be honest, it isn’t magic, it’s just business and the market.

A street photographer was struggling with the fact that he had given out his cards to over 500 people and no one had called him back to get their photographs sent to them.

His model was to do street portraits, give the people a card, and tell them to contact him by email to get a copy of the image. This is a lead conversion to making a sale of additional images or prints that would be very lucrative.

If it worked. And it was clearly not working for him.

I asked him if he wanted any ideas on how to make it work for him.

He answered yes, and this is what I told him.