This week’s AI roundup is really strong. Every week I take a look at some of the tools and ideas emerging in AI. And I focus on the things that are important and useful for creatives and entrepreneurs. No insider valuations or who is doing what… just stuff you can use today.
Write your marketing email in 15 minutes: and automate it from there
Lea at Excellent AI Prompts published a workflow this week that solves the blank-screen problem for anyone who sends to a list. Give it three things: a piece of content you’ve already written when you were fired up, whatever you want to mention this week, and the complaint your readers voice most often. Claude finds the emotional thread connecting all three and builds the email around it.
The prompt structure is worth copying in full:
<task>
You are a direct-response copywriter helping me write a short marketing email
for my list. Find the real emotional thread in what I give you and write a
draft email built around it.
</task>
<context>
Piece of content I have already published:
[PASTE YOUR PAST CONTENT HERE]
What I want to mention this week:
[PASTE PRODUCT/SERVICE/OFFER]
The complaint I hear most often from my readers:
[DESCRIBE THE PAIN IN ONE OR TWO SENTENCES]
</context>
<instructions>
Step 1: Read my content and identify the single strongest emotional thread —
the moment where I sound most like myself and least like a marketer.
Step 2: Connect that thread to the reader complaint I named.
Step 3: Write an email with this structure:
- Subject line: specific, under 8 words, no clickbait
- Opening: 2 sentences that name the complaint directly
- Body: 3-4 short paragraphs building from the thread to the offer
- Close: one clear next step
Every sentence should sound like it came from the content I gave you,
not from a marketing template.
</instructions>The “under 8 words, no clickbait” constraint on the subject line is doing real work here. If you don’t have past content to paste in, swap that block for: “Something I told a client this week that made them say ‘I needed to hear that’.”
For the Cowork users: Lea also published the full scheduled version: paste a block into Cowork that fires every Monday at 8am, collects your three inputs, and delivers a draft before you’ve had your second cup of coffee. (via Excellent AI Prompts)
(Oh guys, this one is gold. Lea’s newsletter is one of the best and if you are interested in learning how to work with these tools, I cannot recommend her newsletter any higher. It is one of the best… and worth every penny of the subscription.)
Turn one post into a full week of content
BagelBots’ prompt this week is a cross-platform content system. Paste one piece of content like an article, a newsletter section, a video transcript, a post, whatever you have created, and it produces platform-specific versions for LinkedIn, X, Instagram (carousel slides and caption), Facebook, and a newsletter section, plus a 30–60 second video script, hashtag strategy, best posting times, and a 7-day publishing schedule.
The inputs are: Original Content, Business/Brand, Target Audience, Goal, Platforms, Brand Voice. Everything else it builds.
For photographers who shoot a job and want to squeeze more out of the behind-the-scenes story or a blog post, this is the most complete repurposing prompt that’s come through the list. (via BagelBots)
(This is so powerful, and so easy to do. Build something great, fast. And, sure, you will have to do some personal editing, but the draft takes mere seconds and that is real time savings.)
14 Claude Projects that run your business — the full system
Lea (Excellent AI Prompts) published Part 2 of her Claude Projects series this week, completing a 14-project system. Part 1 covered the memory layer; projects that know who you are, who your clients are, what your offers are. Part 2 adds the action layer; projects that actually move work forward without you steering every session.
The seven new projects: a Sales Pipeline tracker, a Meeting Prep and Debrief engine, a Content Calendar system, a Hiring and Onboarding workflow, a Finance Tracker, a Partnerships tracker, and a Personal Development project. Each comes with paste-ready custom instruction blocks and a list of knowledge to upload.
The one most useful for photographers and creatives right away is the Meeting Prep/Debrief engine. Before any client call, it gives you the one outcome you need, the three questions most likely to stall the deal, and a preparation checklist. After, it turns rough notes into a clean record with tagged actions. The instructions are specific: tell it your recurring meeting types, your biggest weakness in meetings, and what a successful meeting looks like for you. (via Excellent AI Prompts)
(Yes, this will help you. Stop procrastinating and get a system going. Lea’s tool will save you massive time, and make you money. Subscribe and get to work.)
Find your next digital product: a BagelBots prompt
Today’s BagelBots issue has a prompt that generates digital product ideas from your existing knowledge and audience. Give it your expertise, your audience’s problems, your available time, and your preferred format (ebook, template, course, checklist), and it identifies product concepts, validates them against your situation, and ranks them by effort-to-revenue ratio.
For photographers who’ve been thinking about packaging their knowledge; a Lightroom preset pack, a guide on client communication, a lighting system they’ve refined over years. this gives you a structured way to figure out which idea is actually worth building. (via BagelBots)
(And you should have a product. Something to sell. Something that can begin to create an inventory of IP that has value. You know you should, so what is stopping you? BB has the roadmap, you just have to take action.)
What Anthropic’s alleged Fable 5 system prompt tells us about prompting
Lea covered a leaked (and unverified) Fable 5 system prompt this week. Whether or not it’s real, the four techniques inside are useful regardless. The one worth applying immediately: Anthropic apparently structures Claude’s instructions with explicit role definitions, a clear distinction between what Claude knows versus what it should assume, output format specs with examples, and failure-mode guidance that tells Claude what to do when a request is ambiguous.
She maps each technique directly to CLAUDE.md and Skill file improvements for anyone running projects or agentic workflows. If you use Claude Projects regularly, the CLAUDE.md section alone is worth the read. (via Excellent AI Prompts)
(Fable 5 is offline for a while. It will be back. I suppose when the CEO of a company says publicly, and quite often, that his new product will destroy jobs, create massive security issues, and they don’t know how to control it, somebody somewhere is listening. This was a major PR disaster more than anything else… that being said, if we do not understand where we are going, we may find a cliff awaits us over the next horizon… ya know.)
The AI-or-real gap keeps narrowing
BagelBots’ poll this week: two photos of fashion models, street setting. Last week 54% of readers got it wrong. This week’s poll is live: the subjects are similar enough that the error rate isn’t going to improve. For photographers working in portraiture, fashion, or editorial, the authentication argument is getting more urgent week by week. (via BagelBots)
(Sooo… what’re ya gonna do? You’re gonna dig deeper and make the work AI can’t assume. Yeah, it’s hard. Yeah, it’s worth it.)
Prompt of the Week
From Lea’s marketing email workflow: the variation for when you don’t have past content to pull from:
Something I told a client this week that made them say “I needed to hear that”:
[PASTE WHAT YOU SAID]
Swap this into the first context block. The best marketing emails start from a real conversation. This prompt is trying to capture that. The principle: start from your voice, connect to the reader’s pain, arrive at the offer through the back door.
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