Cookie Shoot Poll Results, and a Project 52 Webinar Reminder
We price by value, not time or effort.
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The Cookie Shot
In a previous post, I asked what you guys would bid on a shot with two soda drinks and two cookies.
I let you know that the shot was going to be used for POP at national - and international - restaurants.
You can read the description here:
Here are the poll results:
And the answer is… OVER $14,000. A good deal over. This is because of the licensing rights for the use of the image, the “value” intrinsic in the use of the image created.
The agency needed an image they could trust would work, and the photographer delivered it.
To do what they wanted with this project was probably a half million dollars and that sort of thing is worth paying a good price for the image.
Understanding the value of our work is as important as understanding how to create the work.
We do not “work by the hour” or use a percentage of markup from materials and labor like most traditional businesses work, we use the value of the image to the client and to the client’s goals as a way of assigning a fee.
I hope you all enjoyed the exercise, and we will do more.
P52 WORKSHOP WEBINAR,
THURSDAY, JULY 18, 2024
Join me for an hour of discussion about photographs, and the business of photography. I will have a few guests and you can ask questions. I do not do a lot of sales-driven stuff, so we will have a lot of real and actionable information for you. Stay to the end for a 2-minute sales pitch and a link to my newest book FREE!
Join us TODAY at NOON, Pacific
Link for the program
You must have a Zoom account to join.
When you are ready, here is how I can help you succeed.
Group Mentorship: a small group of photographers who meet to show images, work on their portfolio, and build their businesses with help from a wonderful group. Lifetime membership for one fee.
One-on-one Mentorship: You and me - working together in an intense 6-month push to get you on the way to over $30K in additional revenue. The work we lay down will help you increase and scale your business for years ahead.
And the brand new P52 one-year masterclass.