Let's Get Specific: Explaining the Value Proposition to a Photography Client

I think it is time to get to the nitty gritty. No, not the band... sheesh.

Happy Friday, everyone.

Rio Grande Gorge near Taos, New Mexico. Photo by Don Giannatti.

Today in the premium membership, I will show you ways to pitch your work so that the client has no objections to speak of. Yes, it can be done.

We have to get specific with what we do and what it can do for them.

Two workshops are online now.

Thirty-Day Portfolio Slam where you conceive, produce, and shoot a full portfolio within a month. This is one of my more popular classes. It won’t be offered again until next spring.

And The Creative Class is ready for early bird pre-enrollment with a bunch of goodies.

What do we do? And what do clients need?

Are those two different questions?

Or are they inextricably linked by context and point of view?

As a photographer, we need to be far more specific with our offerings so the potential client sees what they need in the offer and not what it is they think we do.

Subtle, but hugely important.