Moving Locations, Finding Leads, and a Script for Pitching New Clients

So much goodness, I may need to detox!

Good Monday Morning.

Lighthouse, Maine. Photo by Don Giannatti

I am as busy as a one-armed paper hanger. August is going to be lit.

Launching my newest course for photographers and visual creatives, The Creative Class, is going to eat up every hour. I can’t wait till September when I’ill take my motorcycle ride to Wyoming and Montana.

Have you ever thought how hard it would be to move to a new location? I have done it three times, and that was before social media. My wife and I are itching to move to a more hospitable climate, so I am thinking about what I would do if I were going to move a photography business to a new town.

What if you had to move to a new city?

Transitioning to a new market can indeed be a challenging process, but with the right strategies, a photographer can establish their presence effectively. Let's dive into the top ten ideas:

1. Research Local Trends: Every market has unique styles and trends. Take time to understand what the local agencies and brands appreciate in photography. Is it urban, candid, or more focused on food and lifestyle? Once you identify what's in demand, tailor your portfolio to match.

2. Network Locally: Attend local events, join photography and art communities, and engage in social activities where you can meet potential clients or collaborators. In-person interactions build trust and relationships faster than online communications. If you can do this a couple of times before you move it is even more powerful.

3. Leverage Social Media: Of course. Social media is a powerful tool for photographers. Use platforms like Instagram and Pinterest to showcase your work. Also, be sure to tag the location in your posts to gain visibility among locals.

4. Partner with Local Businesses: Collaborate with local businesses that align with your photography style. For example, if you're into food photography, connect with local cafes or restaurants. They could use your services, and it's a fantastic way to get your work in front of potential clients. Building a repertoire of business is more important than low fees, so adjust accordingly.

5. Create a Localized SEO Strategy: Ensure your website and blog are optimized for search engines. Use keywords related to your new location in your blog posts, photo descriptions, and meta tags. This will make your website more likely to pop up when people in your area search for photographers. This will take some time, so begin working on it about 3 months before you move.

6. Offer Introductory Rates: A limited-time offer at a slightly lower price can be a good strategy for attracting new clients. Ensure it's clear this is a special offer to kickstart your business in the new area, so future clients don't expect the same discounted rates. Perhaps a discounted subscription service for a steady income.

7. Run a Local Workshop or Webinar: Sharing knowledge is a great way to establish yourself as an expert. Conduct a local workshop on photography techniques, or a webinar on photo editing. This attracts potential clients and also allows you to connect with fellow photographers.

8. Send Press Releases: Reach out to local media outlets and send them press releases about your move, your background, and the unique services you offer. You can even offer to write guest posts or columns about photography for local newspapers or magazines. PR is still important, do not overlook it. Start about 6 weeks before you move.

9. Get Involved in the Community: Join local charities, sponsor a youth sports team, or participate in a community event. This builds your reputation as a community-involved business and can lead to referrals and partnerships. Super important strategy and good for the soul.

10. Ask for Reviews and Referrals: Happy customers are your best advocates. Request that satisfied clients leave positive reviews on your website, Google My Business, Yelp, and social media platforms. Also, encourage them to refer you to their friends, family, and colleagues. Word-of-mouth marketing can be incredibly powerful in a new market.

Consistency is key when establishing yourself in a new market. It might take some time, but with persistence and strategic implementation of these steps, you'll be able to make your mark. Best of luck!

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Go to this page, and signup to get all of the pre-launch goodies. There are special chapters, worksheets, ideation templates, and more. All free.

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Have a terrific week, and see you soon.

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