Open Webinar for Photographers Today, 1-18-2024: "Finding Clients in a Chaotic Market"
There is no charge and no heavy upsell, just real information for you to use today.
The biggest challenge for photographers today is not negotiating skills, lighting, choosing which camera to switch from for their next YouTube video rant, or even marketing.
It’s the simple act of finding clients.
Some paths were tried and true, and continued to work all through the 2000s, 20teens, and then… Pandemic bullshit broke those paths into slivers of unicorn dust, never (possibly) to be seen again.
One of my very good friends was a photographer’s representative and a good one. She told me that today she wouldn’t even know where to turn for most of the clients she worked with.
Agencies are hard to get into for a lot of reasons.
The centralized system of client acquisition is simply not working today. Well, it may be for a chosen few, but if you are trying to grow your business without a power group of clients, it is extremely hard.
The promise of social media is really a siren’s call for endless content creation. Again and again and again.
Get on that treadmill, and it is hard to stop.
Posting photographs on Instagram, Facebook, and even Twitter can seem like a long slow slog when there is no traction, no feedback, and no engagement.
Oh, it can still work, but it is going to take some heroic efforts on your part.
And while there is nothing wrong with heroic effort, we also need something expedient, measurable, and cash-flow-creating while we are working our super-hero magic here.
The realization that, while some social media is indeed needed, basing your entire strategy on it is going to be fool’s folly, my camera-toting friends.
You can’t post enough to move the needle.
You can’t write enough blog articles to move the needle.
Tikking and Tokking your way to the madhouse ain’t moving no needle, either.
You have to understand the changes in the market, the changes in the needs of clients, and the fundamental tsunami of change that has swept across this industry faster than high-speed sync on butterfly wings.
This is serious stuff.
If you are finding yourself stuck, or if you have reached a point of stagnation in fees, we have to look at what is causing the problem.
Finding more clients—higher-paying clients—is the best way to grow.
If you are just starting or have found yourself stuck at $60K or so, you need to make some highly focused client outreaches.
In this webinar, we will ask and answer five important questions:
Where are the clients?
What happened to fees?
What is my most important asset?
How much time do I have to spend?
What do I need to do?
I have a 40-minute presentation, and we will have some time for questions and answers. I am NOT going to heavy-sell you like most webinars do. I am going to give you real, actionable ideas and strategies that you can use tomorrow.
I hope you have the time to drop by this evening.
This is the page with more info on it, and the webinar link is on the page.
Back to our regularly scheduled programming tomorrow.
When you are ready, here is how I can help you succeed.
Group Mentorship: a small group of photographers who meet to show images, work on their portfolio, and build their businesses with help from a wonderful group. Lifetime membership for one fee.
One-on-one Mentorship: You and me - working together in an intense 6-month push to get you on the way to over $30K in additional revenue. The work we lay down will help you increase and scale your business for years ahead.
The Creative Class: Expand your toolset and become a one-person visual agency capable of pulling in steady and repeated income. If you have questions, let me know, and I will answer them as fast as possible.
Discount codes for In the Framers:
Cohort Discount $197: $1000 | A23CD7E72E
Creator Discount: $100: $197 | 2BA98E4053