Value Based Pricing: The New Kid on the Block and Ways to Make It Work For You
Forget dayrates, shot rates, and billing by the hour. This is the new way to build business that keeps you going.
Welcome to the Monday Premium Newsletter.
Before we start, I want to tell you a bit about the upcoming Creative Class, and my one-on-one coaching.
If you are not interested in either, go ahead and bail, and we will see you later in the week. And that’s cool; I am not trying to sell anyone on anything they do not wish to participate in.
I have always understood that if I have to hard-sell you, your interest level doesn’t match the energy needed to make the program work.
The Creative Class will open for enrollment on September 1, 2023. The price has not yet been determined, but it will be between $2400 and $1700. There will be ‘viewing only’ (no live critiques or discussions) for $700. Wait, the gurus say I need to charge $699 because $700 sounds much higher. Cool… I’ll give you the option.
This is a class devoted to giving you the building blocks for a sustainable and consistent business. Guaranteed.
Photography: Of course. One full assignment per week, with optional additional images. These assignments are real-world and designed to build your portfolio fast.
Design: You will be able to handle most requests from clients to build a flyer, form, poster, ad, or promotional materials. No worries if you feel you can’t design. You will be able to kill it after this class. I have ways… heh. We’ll even show you ways to work with typography that will make your work stand out.
Motion: Stop motion, cinemagraphs, animated graphics, and video clips. These are the tools of the new ad landscape, and you will be ready to add them to your portfolio as well as create motion graphics for a wide range of clients.
Writing and branding: In addition to the above, you will up your writing game - perhaps the most important tool most of us never utilize. No, we aren’t going to make you a Hemingway, but you will be able to help your clients with their branding. Utilizing skills that have been in the mainstream for decades, there are ways to leverage them to build solid profits in your business.
Sounds intense, right?
It is.
It simply has to be!
Elevate Your Photography Business: Exclusive 6-Month One-on-One Mentoring with a Guarantee of Success.
Yes, I am so sure that working with me will result in your success, that I guarantee it.
We will build or modify your portfolio to make it a winning presentation.
We will build a client list that will bring repeat business.
We will create a marketing and implementation strategy that works
We will bring in clients within the duration of the course to double your investment, guaranteed.
Additional monthly calls for the following six months will keep you going.
Optional full branding program: WP or SS website, logo, and promo materials.
You cannot lose.
You will see your billing trajectory rise, and it will rise a lot, or I will keep working with you until it does.
If you are currently working and making less than $30K, I can raise your billing dramatically.
OK, that’s the tease.
If you have any questions, please let me know.
ALL PREMIUM MEMBERS WILL RECEIVE A $200 DISCOUNT CODE.
Later this week: Emotionally driven portraiture.
PS: I love this meme:
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