Very useful information, but I think the problem lies in this: "(...) make sure the page has information that Google (and Bing, etc…), see as being valuable for the searcher." Maybe in the good old days (early 2000s) Google was your search friend, but I don't think that this is the case anymore. Relevance (valuable) for us searchers - and those who want to be found - is different to what Google defines as "relevance". Simple example are the ad results. I doesn't matter if your page is more relevant for the searcher, ad results will always be shown first - even if these point to pages that are less relevant to the search query.
Anyway I digress, it's not the point of your post. Let's just say that I'm just lucky I don't have to rely on SEO and things like that to make a living. Kudos for those who do and succeed :) And for those who need help, this post has useful information 👍
However, so many photographers have websites with little to very little copy (text) on them to be found. Having a landing page is a way to get around that as best as possible.
Another way is to have a blog, but far too many photographers have no blogs or want to blog. And blogs take more effort than a landing page.
In addition, the landing page can have the sort of information that Google finds to be relevant. And at least this will increase the possibility of being found.
SEO is just one part of the marketing experience, as you know. Photographers cannot ignore the other aspects as well; direct mail, emial, newsletters, in-person, and even paid ads (although I only recommend them as a way to jumpstart the page ranking). Just a few bucks to get it going.
Great post. I'm interested in the course, but I might not be able to make one of the days as I have an all-day shoot in another area. Would that be a problem?
And while I have you, is Find Photo Clients Now still available and accessible somewhere? Thanks!
Hi Don,
I signed up, but client wants to book the 28th. What are the scheduled times of each session on 9/27, 9/28 and 9/29, please?
All are recorded so if you miss one, should be OK.
Friday, September 27, 2024
5 PM – 8 PM Pacific
Understanding the framework, and setting up our workspace for the site.
Saturday morning, September 28, 2024
8 AM – 10 AM Pacific
Creating our infrastructure. We build out the various modules that we need for the site.
Saturday afternoon, September 28, 2024
5 PM – 7 PM
Preparing our assets, understanding global vs local changes
Adding text and elements.
Sunday morning, September 29, 2024
8 AM to 10 AM Pacific
Filling in our assets, adjusting the containers to taste, and creating links
Sunday afternoon, September 29, 2024
5 PM – 8 PM Pacific
Final touches, adjustments, and sharing.
Fantastic! Looking forward to it. Thanks, Don❣️
Very useful information, but I think the problem lies in this: "(...) make sure the page has information that Google (and Bing, etc…), see as being valuable for the searcher." Maybe in the good old days (early 2000s) Google was your search friend, but I don't think that this is the case anymore. Relevance (valuable) for us searchers - and those who want to be found - is different to what Google defines as "relevance". Simple example are the ad results. I doesn't matter if your page is more relevant for the searcher, ad results will always be shown first - even if these point to pages that are less relevant to the search query.
Anyway I digress, it's not the point of your post. Let's just say that I'm just lucky I don't have to rely on SEO and things like that to make a living. Kudos for those who do and succeed :) And for those who need help, this post has useful information 👍
You are correct. No SEO can beat paid positions.
However, so many photographers have websites with little to very little copy (text) on them to be found. Having a landing page is a way to get around that as best as possible.
Another way is to have a blog, but far too many photographers have no blogs or want to blog. And blogs take more effort than a landing page.
In addition, the landing page can have the sort of information that Google finds to be relevant. And at least this will increase the possibility of being found.
SEO is just one part of the marketing experience, as you know. Photographers cannot ignore the other aspects as well; direct mail, emial, newsletters, in-person, and even paid ads (although I only recommend them as a way to jumpstart the page ranking). Just a few bucks to get it going.
Thanks for the comment.
I think this will help as well.
Hi Don,
Great post. I'm interested in the course, but I might not be able to make one of the days as I have an all-day shoot in another area. Would that be a problem?
And while I have you, is Find Photo Clients Now still available and accessible somewhere? Thanks!
You should be OK with that, as long as you can catch up.
Yes, Find Photo Clients Now is still up, and... it is now free.
https://dongiannatti.com/client-acquisition-sprint-five-days-to-get-your-business-going/
Let me know if you have any questions.