Ghost-Proof: How to Be Found When Google Isn’t Enough: Part Three
How to Write Content AI Will Actually Notice
This is day three of my first 5-Day Mini Workshop. It is focused on how SEO is changing, and how you must future-proof your SEO and online marketing efforts.
Long-form = Anchor. Micro-content = Fuel.
This is the series:
Part One
Part Two
Part Three
Part Four
Part Five
If your blog is just a portfolio with captions, you’re invisible. AI doesn’t care about pretty pictures unless they come with context—and ideally, a lot of it.
AI loves long-form content. It eats it up. But only if that content does two things:
Answers real questions people are asking.
Matches the way humans actually talk when they ask them.
You don’t need to be a novelist. You just need to be clear, useful, and a little strategic.
Example 1: Let’s say you’re an architectural photographer in Santa Fe. Instead of writing a generic post like “My Favorite Buildings,” write something like “Top 5 Traditional Spanish Windows in Santa Fe (with Lighting Tips and Sample Shots).”
That gets shared.
That gets linked.
That gets fed into AI models looking for expert recommendations.
Example 2: You shoot still life. Create a guide called “How to Style a Flat Lay for Skincare Brands.” Add process shots, gear tips, and keyword phrases your clients use. Make sure it is client facing, not a photographer’s ‘how to.”
Now it’s a reference piece—something that’ll float through Perplexity, Google, and AI agents.
Once you've created that anchor content, break it up:
Turn it into short tips for Instagram or LinkedIn.
Pull FAQs into a blog sidebar.
Answer a related Reddit question with a one-paragraph summary and a link to your post.
This is how long-form becomes discoverable and scalable.
Action Tip: Use a tool like ChatGPT or Claude to help you structure and outline your writing. Feed in some notes and let the AI help shape your thinking, and structure for your piece.
But keep your voice. It’s the human perspective that makes it worth reading.
Prompt Stack: “How to Write Content AI Will Actually Notice”
1. Content Idea Generation Prompt
“Give me 10 blog or article ideas for a [your specialty] photographer that answer common questions, solve beginner-level client problems, or share insights from behind the scenes. Each idea should feel useful to my target audience of [e.g., restaurant owners, marketing directors, couples planning weddings], not other photographers.”
2. Anchor Content Outline Prompt
“Take one idea from that list and turn it into a detailed content outline. Include: a punchy headline, an engaging intro paragraph, 3–5 key sections with short descriptions, and a strong call to action that ties back to my services. Write it like I’m speaking directly to [target audience].”
Optional add-on:
“Give me one emotional hook or story angle I can open with that connects this topic to a real-world frustration or outcome.”
3. Optimization Prompt (for AI + SEO)
“Now optimize this article outline so it’s highly discoverable by AI and search engines. Suggest a better headline with keywords, add 3 search-friendly subheadings, and include 5 phrases or questions that match what people actually search for when they’re looking for this kind of help.”
Use tools like WordHero, SurferSEO, or Perplexity to cross-check if needed.
4. Micro-Content Slice Prompt
“Now turn this article into 5–7 pieces of short-form content: social captions, LinkedIn posts, Substack Notes, Reddit replies, or chatbot answers. Each should be 1–3 sentences, carry my voice (direct, a little sharp, but useful), and lead people to want more.”
5. Repurposing Prompt
“Suggest 3 ways I could repurpose this article into different formats—like a short video, email newsletter, downloadable PDF, or forum reply—and include the key message or takeaway that should stay consistent across all of them.”
The new workshop starts September 3, 2025. More information here.
TRANSFORM YOUR MARKETING
And get clients on board fast.
It’s time to get serious with your business. Photography as a business is a marketing and sales game, and if no one knows you’re out there, the images you make are not important at all.
Find out how I can help, and help fast, here.
If you’re over 40 and still hungry to make, build, and create, stick around. This space is for people who aren’t done yet (and never will be). I’ve got five decades of wins, failures, comebacks, and creative battles under my belt, and I’m sharing everything that still works—and burning the rest.
No fluff.
No hustle porn.
Just real tools for building a creative life on your own damn terms.