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This is such a great article, Don. Really appreciate you sharing all this knowledge. I particularly like strategy #6 Change the work order. This can be a tough one and you found a great way of dealing with those questions.

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I love so much of this. Particularly the part about cutting scope, not cutting our fee.

A tree trimmer once gave me a bid for $11,000. I said oh I'm sorry, I had no idea. He said "How about $6,000?" I said, sorry, I don't have that. "$3,000" he said. The more I thought about it, the madder I got. He would've been happy to scam me out of a lot of money if I'd been dumb enough to accept. That's not great branding.

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